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Personalised tracking app launches | Envirotec

May 14, 2025
in Air
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April saw the launch of what’s described as the first personalised air quality tracking app of its kind. AirTrack, from Air Aware Labs goes “beyond city-wide air quality data, [and] offers hyper-local, time-specific insights into individual exposure to air pollution.”

The group says it lets users monitor pollution levels, optimise their routes, and avoid areas with high exposure.

Advance publicity shared testimonials such as the following, from a user called MJ: “It’s proper science. The data is so helpful – the visual maps and stats make it easy to see which routes have cleaner air. It’s helped me understand air pollution during my runs and adjust the route or timing to reduce my exposure.”

Following its integration with Strava (April 2024) and its launch in 2024, AirTrack is already supporting over 1,100 users across 170 countries, with more than 110,000 activities recorded across 26 sports. The firm’s publicity cites the results reported by various studies. For example, the claim that at poorer air quality – an increase by 1 ug/m3 (micrograms per cubic metre) in concentrations of PM2.5 – female marathon runners slow down by an average of 25 seconds, male marathon runners by 32 seconds. “The benefits of air tracking are wide-ranging, from enhancing athletic performance and recovery to improving energy levels and long-term health.”

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